facebook for local retail & restaurants (90 minutes – 3 hours)
Local businesses have a competitive advantage over online retailers. If someone walks through the door of a local retail establishment, there is a 20-95% chance that person will buy something. When a consumer swings through a virtual retail space? The chance is more like 0.5-3% (see The Rebirth of Retail). Many local retail establishments shy away from a facebook page or social media presence because they don’t see themselves as having an ‘online business.’ Truth? A facebook page, when used effectively, can increase their foot traffic. The 90-minute session will examine why small retail business should create a facebook page and how facebook can be used as a marketing tool. We’ll explore the differences between facebook accounts and fan pages, as well as basic page set-up. Additional hours can be added for hands-on development work.
smart strategies for integrating facebook into your marketing plan (90 minutes – 3 hours)
You’ve created a facebook page for your business. What’s next? What are the top ten mistakes small businesses make with their facebook pages? How does your facebook page integrate and work with your existing marketing tools (i.e. your existing web presence?). Multimedia? Ads? “Check Ins’? Statistics? (If you don’t know what some of those are, then you definitely need this workshop!) The 90-minute session explores these issues and more. Additional hours can be added for hands-on development work and strategy building.
using social media to build your professional practice (90 minutes – 3 hours)
Professionals have long relied on word-of-mouth to build their practices. But have you initiated your web 2.0 word-of-mouth strategies? Successful social media integration into your overall marketing plan will boost your presence online and off. Learn what social networks are available for networking with colleagues, outreaching to existing and potential customers, and building relationships — how to use them effectively utilizing a results-driven approach. This 90 minute workshop is your cheat sheet on how to join the virtual cocktail party. Additional hours can be added for hands-on development work.